Abstract. Dubbed the Proteus effect, research has shown that avatars influence user behavior in virtual reality and video game environments (, ); however, does this same effect occur in the less dynamic but ...
Abstract. The current study assessed whether vicariously experiencing story characters granting a small favor can induce similar intentions from its audiences. Acting upon the perspectives of story characters, audiences may agree to a ...
Abstract. Online contexts are becoming a widely available space to disseminate health information and target specific populations for health campaigns. Limited evidence for health message engagement in these contexts exists. This study ...
Abstract. The determination exhibited by players is a valuable quality in other contexts that require persistence. Research suggests that competitive and difficult video game play may acclimate players to arduous challenges and steel them ...
Abstract. Influencers are semi-professional microcelebrities on social media platforms such as YouTube, often sponsored by brands to promote lifestyle products to followers. Influencers navigate opposing tensions of their authenticity and ...